Co-founder

I live a life full of creativity, always looking for unusual ways to innovate using my passion for the arts, business skills, and knowledge about different markets.

Coming up with ideas of content to create and share is something I spend most of my time doing. I stumbled upon this 'hobby' of mine years ago while using an editing software on my laptop, trying to figure out how it works.

Across my accounts on TikTok, Instagram, and YouTube I have gained around 300,000 followers and over 10 million views. I consistently analyze and test out ongoing trends to discover viewer interests.

Fast-forward to today, I am working alongside my best friend (who also happens to be my sister), and we have meticulously merged our understandings of everything marketing.

RUUT Media started as a vision we both had sitting in our living room in Beirut, and so did many unconventional ideas we have had over the years. The experiences we've compiled from education and taking on projects with businesses further pushed us to make this next step. Although we are very similar in most things, our different approaches come in handy to bring two perspectives on everything we create for our clients.

The one thing I could say has been a constant in my life is creativity. To no surprise, that led me to a degree in marketing. A field in which I have been able to merge my love for creating with my passion for business.

Throughout my journey in marketing, I’ve tried it all, from the digital, the consumer, to the branding aspect. I soaked up all the knowledge I could from my degree and began searching for outlets to test it out in the world, I began applying tools that I learned through textbooks to my social media platforms. Little did I know this would open the doors to a new form of education, which is through first-hand experience. I began educating myself on content creation through trial and error.

I was able to grow my social media platforms and discovered my love for creating content. I decided to pursue this further and worked with several businesses across different industries with one goal, to create. Through my work i was given able to learn and work alongside other creatives from various fields and backgrounds.